I haven’t critiqued one of these in a while, but as I was flicking through the current edition of Conde Nast Traveller, I saw this advertisement for Hotel Hassler Roma. Apparently, to market a luxury hotel experience these days, all you need is an anonymous rooftop view with what is effectively a fancy sun lounger…
Mother’s Day is a difficult time of the year for me—as it is for many others. For all the years I’ve spent living in the UK, I’ve had a regular reminder of my loss that hits me two-fold; once on the first Sunday in May, when the vast majority of the world acknowledges the role…
When Adam Price penned these specific words for Birgitta Nyborg, the fictional Danish prime minister and chief protagonist of his sensational political drama Borgen, he could not have foreseen how quickly they would be claimed as one’s own by many a quick study: ” I believe we’re united by more than what separates us” Everyone…
More so than any other consumer packaged good, grooming products carry enormous expectations among users. Kiehl’s – a much-loved cosmetics brand for those in the know, understands that the relationship between consumer and the product is personal, and is one that’s inherently related to self-improvement. For many, the journey undertaken to find your version of…
A few days ago on a tightly packed tube I witnessed something I thought never really happened in real life. An American man, perhaps in his mid-40s, struck up a conversation with a stranger. Not just any old stranger, but an attractive, suspicious, no-nonsense Londoner, who I think was too shocked by the random nature…
For decades, the automotive industry has delivered some of the most creative, jaw-droppingly amazing, and memorable (sometimes for all the wrong reasons) advertising campaigns of our times. The ingenuity used to sell more hasn’t just been the domain of vehicle manufacturers. The automobile supply chain have also given it a valiant effort. No-one more so…
With all the geo-political problems Turkey has encountered in the last year, it doesn’t surprise me in the least that Turkish Airlines would roll-out yet another brand campaign fronted by a superstar celebrity to attempt to pull in the tourist dollars. Case in point, the latest outing with the all too predictable ‘Widen Your World’…