No Marketing please, I’m a Developer

An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…

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What’s your Marketing Technology Stack?

I was recently asked my opinion on what marketing technologies are must-haves to successfully run a business in a commercial climate that is increasingly driven by digital engagement. The answer I gave was ‘how long is a piece of string?’. As I got thinking about the tools I regularly rely on to help manage my…

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