A few months ago, I had a chance to connect with the team at Forepoint – one of my awesome agency partners, to talk all things marketing in a series of interviews titled ‘Ahead in the Cloud’. I’ve republished the article here in full, so happy reading. If you want to check out the original,…
This ad left a huge impact on me. The trickery of how it initially takes your breath away to make you conclude ‘surely not’…. I was filled with such overwhelming sadness to be complicit in reading the desperate last words of a vulnerable young man. I couldn’t help but feel betrayed on behalf of Jonathan….
An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…
A remarkable thing happened in the office last week. We got a handwritten postcard from one of our new software vendors. I know – a handwritten postcard! So momentous was the occasion that it even managed to get a reaction out of engineering – a team notorious for having an aversion to any sort of…
If a brand is the ultimate representation of the sum of all it’s parts, then RuPaul Andre Charles is nothing short of the ultimate personal brand. Emerging from the underground scene in the 80’s to become a mainstay of the LGBT cultural landscape, RuPaul is revered and respected for pioneering the crossover of illusion-based cabaret…