The anatomy of an ad: CALM

This ad left a huge impact on me. The trickery of how it initially takes your breath away to make you conclude ‘surely not’…. I was filled with such overwhelming sadness to be complicit in reading the desperate last words of a vulnerable young man. I couldn’t help but feel betrayed on behalf of Jonathan….

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No Marketing please, I’m a Developer

An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…

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What Brands Can Learn from RuPaul’s Drag Race

If a brand is the ultimate representation of the sum of all it’s parts, then RuPaul Andre Charles is nothing short of the ultimate personal brand. Emerging from the underground scene in the 80’s to become a mainstay of the LGBT cultural landscape, RuPaul is revered and respected for pioneering the crossover of illusion-based cabaret…

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