September 2023 - Spilling the Marketing Beans

The anatomy of an ad: Hotel Hassler Roma

AdvertisingFatihSeptember 19, 2023

I haven’t critiqued one of these in a while, but as I was flicking through the current edition of Conde Nast Traveller, I saw this advertisement for Hotel Hassler Roma. Apparently, to market a luxury hotel experience these days, all you need is an anonymous rooftop view with what is effectively a fancy sun lounger…

A Step-by-Step Guide to Target Audience Research: Part 2

Marketing StrategyFatihSeptember 6, 2023

This is a continuation of a two-part series we started a few weeks ago on target audience research. Customer research is essential for understanding your target audience on a deeper level, enabling you to uncover insights about their preferences, behaviors, needs, and aspirations. This understanding helps you create effective marketing strategies, deliver more personalized experiences,…

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