I bring a unique perspective to Marketing as a credible all-rounder.
I’ve lived and worked in multiple countries, across different DTC, B2B and B2B2C industries, while managing people and projects in agency and corporate marketing roles. I’m a trusted advisor to entrepreneurs, and an experienced coach to seasoned marketing teams looking to transform their capabilities and marketing practices.
I offer marketing services across 5 core functional areas:
1. Marketing Consulting
Provide a comprehensive assessment of your current marketing practices, evaluating tactics, analyzing performance, and identifying capability gaps. I offer actionable insights to accelerate marketing planning and increase ROI on marketing spend.
2. Strategy Consulting
Assess your overall positioning and go-to-market strategy, identifying where there is impact versus areas that require attention. Conduct market trends research, analyze the competitive landscape, and interview customers to identify opportunities for differentiation.
3. Brand Consulting
Establish cohesive and scalable brand architectures, brand identity and brand system assets for launches or re-branding projects. Advise on the roll-out of brand design and messaging across digital assets, packaging, physical properties, and internal/customer activation.
4. Growth Consulting
Offer channel-specific growth strategies to create the right mix of content for each of your buyer personas. Lead end-to-end redevelopment of customer journey (online and offline), working with sales organization to remove friction points and increase conversion.
5. Digital Consulting
Audit your website performance, providing tailored recommendations to optimize digital properties and Martech usage. Establish a measurement and attribution framework to evaluate performance at every stage of the funnel. Provide data insights to support change.
Don’t see what you need?
For a one-off project, to discuss your marketing challenges or coaching needs, I offer free, 15-minute consultation sessions. These are intended to be quick, to the point, and practical to help us align and explore working together. Book a slot in my calendar: