I was born in Australia to a multi-cultural home. I’ve had a long career as a marketeer, tech enthusiast and entrepreneur, through diverse experiences gained in a variety of industries and commercial settings.

I started my professional career as a Program Manager to the Public Affairs Officer at the American Embassy in Cyprus, followed by an academic teaching assistant gig at the University of Houston, Conrad Hilton Hotel School while studying for my graduate degree. Roles with Four Seasons Hotels & Resorts and Starwood International quickly followed during my 4-year tenure living in the U.S.

After relocating to the UK in 2001, I worked agency-side for five years on a broad portfolio of client accounts including; Oracle, Intel, Cisco, Gartner, Vodafone, Motorola, Lamborghini, and Unilever. This was followed by progressively senior technology marketing roles client-side, working with Oracle, Dell and Polycom. I co-founded my own business – The Art Addition, followed by a short stint at a mobile tech startup Netbiscuits, where I built a global marketing function. More recently, I freelanced as a marketing consultant to startups like Cloud 66, and tech companies including Equinix and Informa. After joining Amazon Web Services in 2017 to build the Startup Marketing function for the Europe, Middle East and Africa region, today I focus my efforts on deepening engagement with games communities across EMEA as the AWS Game Tech Marketing lead.

A Fulbright scholar and professional member of the Chartered Institute of Marketing, I have experience in every facet of marketing. As a credible all-rounder, my primary sector expertise covers the technology and hospitality industries, with a strong functional focus on content marketing and campaign development, brand strategy creation, digital transformation projects and integrated go-to-market growth marketing.