Hi, I’m Fatih

Born in Australia to a multi-cultural home, I’ve had a 20+ year career as a marketer, tech enthusiast, and entrepreneur, working in a variety of industries and commercial settings.

I started my professional career as a Program Manager to the Public Affairs Officer at the American Embassy in Cyprus, followed by an academic teaching assistant gig at the University of Houston, Conrad Hilton Hotel School while studying for my graduate degree. Roles with Four Seasons Hotels & Resorts and Starwood International quickly followed during my 3-year tenurin the US.

I began my European career in the UK at a full-service creative agency, working on B2B and B2C accounts including Intel, Unilever, Vodafone, Motorola, Lamborghini, and Cisco. This was followed by progressively senior, in-house technology marketing roles with Oracle, Dell, and Poly. I co-founded my own business – The Art Addition, followed by a short stint at a mobile tech startup, where I built a global marketing function. For 2.5 years, I worked as a freelance marketing consultant to startups like Cloud 66, and completed brand innovation and digital transformation projects for Equinix and Informa.

In 2017, I joined Amazon to establish the international Startup Marketing team, later joining the Games business in an effort to deepen engagement with games communities across EMEA. I ended my tenure with Amazon as a Principal Marketing consultant, working on cross-portfolio innovation projects. Most recently, I was the VP of Marketing & Community at a global creator marketplace and influencer platform.

I have first-hand experience in every facet of marketing leadership. My primary sector expertise covers the technology, eCommerce, and hospitality industries, with a strong functional focus on growth marketing, brand innovation, go-to-market strategy, digital transformation, and customer lifecycle marketing. I also advise startups as a non-executive director.