Does Influencer Marketing Still Matter?

Think about it. Think back to the last substantial purchase you made online. If I was a betting man, I would probably say you read through a handful of reviews, maybe watched an unboxing haul video or two, scoured the net for user-generated content, and most definitely searched for specific hashtags across social. I’m pretty…

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A Lesson in Personal Branding

Arranged by a headhunter, I was having my first ‘getting to know you’ session with the CEO of a tech start-up. He was looking to appoint a marketing leader, and all the omens signaled them as the next big thing in the world of pre-IPO startups. To say I was interested would be an understatement….

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