This is a continuation of a two-part series we started a few weeks ago on target audience research. Customer research is essential for understanding your target audience on a deeper level, enabling you to uncover insights about their preferences, behaviors, needs, and aspirations. This understanding helps you create effective marketing strategies, deliver more personalized experiences,…
Two of the toughest decisions you’ll experience as a seller is deciding your merchandise selection, followed by identifying your target audience. When unified, these two components unlock the path to business growth, bringing focus to your sales and marketing activity. Rather than casting the net wide, you can narrow your activities to align with a…
For every marketing team, experimentation is essential to understanding the efficacy of our marketing. The concept of ‘test and learn’—the process of conducting various experiments you can monitor, measure, and evaluate—helps create the data insights necessary to make decisions about where and how we spend our marketing dollars. Sometimes, there’s a misconception that test and…
A few months ago, I had a chance to connect with the team at Forepoint – one of my awesome agency partners, to talk all things marketing in a series of interviews titled ‘Ahead in the Cloud’. I’ve republished the article here in full, so happy reading. If you want to check out the original,…
An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…