Land of the Sun’s origin

In the 80’s, two of my most favourite TV shows were Japanese. Saiyūki or ‘Monkey Magic‘ as it was more commonly known in Australia, was a fantastical series produced by Nippon TV, based on a 16th century Chinese novel ‘Journey to the West‘. It melded eastern mysticism, with absurd storylines and comical martial arts scenes,…

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The anatomy of an ad: Turkish Airlines

With all the geo-political problems Turkey has encountered in the last year, it doesn’t surprise me in the least that Turkish Airlines would roll-out yet another brand campaign fronted by a superstar celebrity to attempt to pull in the tourist dollars. Case in point, the latest outing with the all too predictable ‘Widen Your World’…

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The Future of Twitter is Data Analytics

There’s something to be said about unique companies that have a stellar product, who go IPO, and then suddenly find themselves having difficulty coping with their new public identity. While the ultimate benchmark of success is always going to be their ability to generate consistent revenues, what sometimes gets lost amidst shareholder demands, are the…

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