Last weekend I watched a documentary film called Fashion Reimagined. It’s been occupying a lot of my headspace this week for being fascinating, informative, and terrifying in equal measures. Fascinating because it gave me a front-row seat into the inner workings of an industry I don’t have first-hand experience. Informative for providing insight into what…
Think about it. Think back to the last substantial purchase you made online. If I was a betting man, I would probably say you read through a handful of reviews, maybe watched an unboxing haul video or two, scoured the net for user-generated content, and most definitely searched for specific hashtags across social. I’m pretty…
One of the areas in B2B Marketing I don’t think we speak enough about is time to market and setting expectations around Marketing ROI impact. I find this topic particularly relevant for startups who’ve received a substantial funding round and are making their first meaningful investment in Marketing. But it’s equally important within larger organizations,…