How to build the right Marketing team

I was recently asked my thoughts on what to look for when building a Marketing team. While there are countless attributes that should be considered when deciding on a hiring strategy (role objectives, person specification, needs gap, organizational hierarchy, company trajectory, et al), my personal tip would be to focus on two aspects of your…

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The Absurdity of a Superbrand

This weekend’s Guardian newspaper (a UK broadsheet) included the annual Superbrands 2016 supplement, which inevitably caught my interest. Billed as ‘independently commissioned research to identify the country’s leading brands’, the report reflects ‘the opinions of thousands of members of the British public and business professionals’. Hmmm…. fair enough. And then I got to the results page….

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DevOps and Containers and Rails Apps, oh my…

Last month I joined the Cloud 66 family. I was fortunate enough to spend my first week at our company retreat, offering me the unique opportunity to not only get better acquainted with my colleagues, but also be part of the conversation around strategic direction and the focus areas for the year ahead. It was…

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Dear Travel Industry: show me you know me

A few months ago, I had the opportunity to attend a travel industry gathering. One of the guest speakers – Andreas Nau, Expedia’s Managing Director for Central Europe, talked about the necessity for online travel agencies (OTA) to scrutinize the sustainability of their business model today, in order to secure the longevity of their future…

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Innovate or die… or just ask your workforce

As physicist William Pollard once said; “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable”. One of the most distinct qualities of the tech industry has been the role it plays as an agent of change, acting as the…

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The 12 Things I Learned During London Technology Week

The second iteration of London Technology Week – a program of over 200 bespoke events, is said to have attracted +40,000 attendees from across all areas of the tech spectrum. Aimed to cement the city of London’s leadership position as Europe’s digital hub, industry heavyweights like Google, Amazon and IBM made some major announcements, sharing the…

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