The anatomy of an ad: Turkish Airlines

With all the geo-political problems Turkey has encountered in the last year, it doesn’t surprise me in the least that Turkish Airlines would roll-out yet another brand campaign fronted by a superstar celebrity to attempt to pull in the tourist dollars. Case in point, the latest outing with the all too predictable ‘Widen Your World’…

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Improving the travel brand experience with guest surveys

For companies operating in service-oriented industries, surveys can provide the means to better understand traveller needs, help improve service levels and gain insight into how to refine the guest experience. The usefulness of the data collected is usually determined by two factors: how seriously the survey’s results are taken within the organization, and how committed…

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The Travel Tech startups treading new ground

The flagship event of the annual tourism calendar, World Travel Market (WTM) once again arrived in London this week, and the event statistics are staggering. In its 37th year, the 2016 edition is expected to bring together in excess of 50,000 travel professionals, including industry representatives from over 5,000 exhibitors, covering 182 countries and territories….

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Accel Partners announces Top 100 most promising European SaaS startups – we’re on it!

OK, so this is a shameless piece of promotion for Cloud 66, but I’m super proud we got a mention so massive props to the team. Last week, Philippe Botteri of Accel Partners – one of the leading global VC firms specializing in early phase and growth stage startups, published the ‘Accel EuroScape’ hot list. Taking a comprehensive look at over…

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How to build the right Marketing team

I was recently asked my thoughts on what to look for when building a Marketing team. While there are countless attributes that should be considered when deciding on a hiring strategy (role objectives, person specification, needs gap, organizational hierarchy, company trajectory, et al), my personal tip would be to focus on two aspects of your…

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The Absurdity of a Superbrand

This weekend’s Guardian newspaper (a UK broadsheet) included the annual Superbrands 2016 supplement, which inevitably caught my interest. Billed as ‘independently commissioned research to identify the country’s leading brands’, the report reflects ‘the opinions of thousands of members of the British public and business professionals’. Hmmm…. fair enough. And then I got to the results page….

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