In an August, 2014 interview with Lego chief executive Jorgen Vig Knudstrop published in UK broadsheet The Guardian, Knudstrop quoted Billung – a small town in Jutland and headquarters to the famous toymaker – as being “boring”. Yet he goes on to credit those very surroundings as the thing that helped spark Lego’s innovation, and…
When it comes to grabbing headlines and remaining topical, the aviation industry never disappoints. Between arguing their case for ongoing fuel surcharges, to the spat between American and Middle Eastern airlines, or the devaluation of popular frequent flyer programs, there’s no chance of a dull moment. As an intrepid traveller, flying is right up there among…
It would be impossible to deny the emotive qualities of music. At a time when a lot has been said about how brands must strive to create emotional connections, I can’t think of a more powerful way to connect with consumers to further enhance a story. The history of brand advertising is scattered with examples of…
Corporate social responsibility (CSR) is often interpreted as a cynical marketing ploy adopted by brands as a means to amass positive PR through promoting philanthropic efforts, sustainable business practices, and/or environmental awareness programs. But every now and then, you come across an example of genuine good that shakes your inner cynic to the core. I…
The relentless growth of mobile has helped reinvent consumer engagement in ways that up until a few years ago, would seem unfathomable. We now get our daily fix of news, access information, watch videos, complain to customer services, and pretty much buy anything we want with a few simple gestures on a device. The seemingly…