When it comes to grabbing headlines and remaining topical, the aviation industry never disappoints. Between arguing their case for ongoing fuel surcharges, to the spat between American and Middle Eastern airlines, or the devaluation of popular frequent flyer programs, there’s no chance of a dull moment. As an intrepid traveller, flying is right up there among…
It would be impossible to deny the emotive qualities of music. At a time when a lot has been said about how brands must strive to create emotional connections, I can’t think of a more powerful way to connect with consumers to further enhance a story. The history of brand advertising is scattered with examples of…
There are countless books, websites and how-to guides that cover best practices, tutorials and mock interview scenarios in detail, and there are just too many variables to offer comprehensive notes on how to respond to specific interview questions. Instead, I thought I’d provide my top 5 tips for how to conduct a winning interview: Perhaps…
I was recently asked my opinion on what marketing technologies are must-haves to successfully run a business in a commercial climate that is increasingly driven by digital engagement. The answer I gave was ‘how long is a piece of string?’. As I got thinking about the tools I regularly rely on to help manage my…
Recent events in Paris and Belgium have been on my mind of late, which got me thinking about self-expression, and the right to do so without fearing harm or prejudice. Advertising has always had its tongue firmly planted in cheek, often marred in controversy that’s resulted in vociferous complaint, censorship and in some cases, even…
Corporate social responsibility (CSR) is often interpreted as a cynical marketing ploy adopted by brands as a means to amass positive PR through promoting philanthropic efforts, sustainable business practices, and/or environmental awareness programs. But every now and then, you come across an example of genuine good that shakes your inner cynic to the core. I…
I recently read an interview in Monocle magazine, where a senior columnist of one of the main broadsheets in Turkey offered the following advice to journalists who were just starting out; ‘Young journalists need to broaden their horizons beyond simply attending journalism school. The events of the last year, from Gezi to Syria, demonstrate that…
The relentless growth of mobile has helped reinvent consumer engagement in ways that up until a few years ago, would seem unfathomable. We now get our daily fix of news, access information, watch videos, complain to customer services, and pretty much buy anything we want with a few simple gestures on a device. The seemingly…