The flagship event of the annual tourism calendar, World Travel Market (WTM) once again arrived in London this week, and the event statistics are staggering. In its 37th year, the 2016 edition is expected to bring together in excess of 50,000 travel professionals, including industry representatives from over 5,000 exhibitors, covering 182 countries and territories….
An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…
OK, so this is a shameless piece of promotion for Cloud 66, but I’m super proud we got a mention so massive props to the team. Last week, Philippe Botteri of Accel Partners – one of the leading global VC firms specializing in early phase and growth stage startups, published the ‘Accel EuroScape’ hot list. Taking a comprehensive look at over…
A remarkable thing happened in the office last week. We got a handwritten postcard from one of our new software vendors. I know – a handwritten postcard! So momentous was the occasion that it even managed to get a reaction out of engineering – a team notorious for having an aversion to any sort of…
I was recently asked my thoughts on what to look for when building a Marketing team. While there are countless attributes that should be considered when deciding on a hiring strategy (role objectives, person specification, needs gap, organizational hierarchy, company trajectory, et al), my personal tip would be to focus on two aspects of your…
London’s tech startup scene is regularly touted as a more cosmopolitan version of its rivals across the pond, said to benefit from access to a much larger, more diversified and less expensive talent pool. And so the third installation of London Technology Week was once again a showcase for London’s tech sector – estimated to…
An intrepid traveller since I was a toddler, those who know me well will be familiar with my long-standing fascination with all things travel related. Thanks in part to my degree program, I spent the beginning part of my professional career getting intimately acquainted with the Tourism industry. And even though my professional pursuits have…
This weekend’s Guardian newspaper (a UK broadsheet) included the annual Superbrands 2016 supplement, which inevitably caught my interest. Billed as ‘independently commissioned research to identify the country’s leading brands’, the report reflects ‘the opinions of thousands of members of the British public and business professionals’. Hmmm…. fair enough. And then I got to the results page….
Last month I joined the Cloud 66 family. I was fortunate enough to spend my first week at our company retreat, offering me the unique opportunity to not only get better acquainted with my colleagues, but also be part of the conversation around strategic direction and the focus areas for the year ahead. It was…
Many years ago, I was involved in a car accident. As a novice driver who had just received his license, I was unable to control my speed, subsequently crashing into a roadside pylon. Apart from some minor cuts and a bruised ego, I’d miraculously emerged unscathed, which is more than I could say for my…