Sight and Sound. A Marriage Made in Heaven

It would be impossible to deny the emotive qualities of music. At a time when a lot has been said about how brands must strive to create emotional connections, I can’t think of a more powerful way to connect with consumers to further enhance a story. The history of brand advertising is scattered with examples of…

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A Choice of Freedom of Expression

Recent events in Paris and Belgium have been on my mind of late, which got me thinking about self-expression, and the right to do so without fearing harm or prejudice. Advertising has always had its tongue firmly planted in cheek, often marred in controversy that’s resulted in vociferous complaint, censorship and in some cases, even…

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