Hello, my name is Fatih. And I’m an Apple fanboy. I’ve also been the subject of endless mockery amongst my friends, finding myself at the receiving end of merciless taunts, ridiculed for being brainwashed by the Cupertino propaganda machine. But I don’t care. After all I am a fanboy, and I choose to wear that…
The subliminal Lost in Translation deserves its place among my all-time favorite movies. A tale of kindred spirits, united in seeking a purpose to life through much soul-searching, Bill Murray puts in a charming performance that’s nuanced and endearing. As one of the film’s two main protagonists, Murray plays Bob Harris, an ageing movie star…
There’s something to be said about unique companies that have a stellar product, who go IPO, and then suddenly find themselves having difficulty coping with their new public identity. While the ultimate benchmark of success is always going to be their ability to generate consistent revenues, what sometimes gets lost amidst shareholder demands, are the…
It would be impossible to deny the emotive qualities of music. At a time when a lot has been said about how brands must strive to create emotional connections, I can’t think of a more powerful way to connect with consumers to further enhance a story. The history of brand advertising is scattered with examples of…
Recent events in Paris and Belgium have been on my mind of late, which got me thinking about self-expression, and the right to do so without fearing harm or prejudice. Advertising has always had its tongue firmly planted in cheek, often marred in controversy that’s resulted in vociferous complaint, censorship and in some cases, even…