As the shrike to your sharp and glorious thorn
Easily the most lyrically poetic thing you’ll hear this year, an eloquent masterclass of heart swelling musicianship from Hozier.
The anatomy of an ad: TV2 Danmark
When Adam Price penned these specific words for Birgitta Nyborg, the fictional Danish prime minister and chief protagonist of his sensational political drama Borgen, he could not have foreseen how quickly they would be claimed as one’s own by many a quick study: ” I believe we’re united by more than what separates us” Everyone…
What I learnt this year: 2018 edition
First impressions of people are rarely wrong. Looking for common sense in any of the decision making happening in British politics is a futile exercise. I have a short attention span and even shorter patience tether. Being subjected to shit food, shit hotels and shitty flights is offensive when you have to travel for business….
Neglect
A terrible thing.
Ahead in the Cloud: Simplifying the Complex
A few months ago, I had a chance to connect with the team at Forepoint – one of my awesome agency partners, to talk all things marketing in a series of interviews titled ‘Ahead in the Cloud’. I’ve republished the article here in full, so happy reading. If you want to check out the original,…
The anatomy of an ad: Kiehl’s
More so than any other consumer packaged good, grooming products carry enormous expectations among users. Kiehl’s – a much-loved cosmetics brand for those in the know, understands that the relationship between consumer and the product is personal, and is one that’s inherently related to self-improvement. For many, the journey undertaken to find your version of…
Under the influence of role models
I’ve spoken a lot about personal branding in my posts. But one of the areas I haven’t really explored is the connection between the brand you build and how this lends itself to being a role model for others. There’s been plenty of talk this week regarding Serena Williams’s post-pregnancy comeback. And so there should…
Thoughts on GDPR – will restraint drive marketing innovation?
Spare a thought for the companies who’ve built entire business models brokering consumer data. Or on second thoughts, maybe not. As the countdown towards GDPR – the General Data Protection Regulation – enforcement begins, the Marketeer in me is pensive over the implications of what this means, while my consumer brain wants to stand up…
The anatomy of an ad: Tube Chat
A few days ago on a tightly packed tube I witnessed something I thought never really happened in real life. An American man, perhaps in his mid-40s, struck up a conversation with a stranger. Not just any old stranger, but an attractive, suspicious, no-nonsense Londoner, who I think was too shocked by the random nature…
What I learnt this past year
Getting wiser is not a by-product of getting older. And on that note, the ageing process really, really sucks. My interest in Japanese culture runs much more deeper than I had expected. Ambitious, career ladder climbers should be feared at all costs. I am vindicated in my choice of investing in experiences. The meaner you…