A love letter: Raw Like Sushi

Dear Ms. Cherry, Thank you. About 6 years ago, a lovely twist of fate led to an unexpected encounter on the District Line. You were sitting with your talented daughter Mabel – who at the time, was probably on the brink of starting her own musical odyssey, conversing away in Swedish. Once I got over…

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Sight and Sound. A Marriage Made in Heaven

It would be impossible to deny the emotive qualities of music. At a time when a lot has been said about how brands must strive to create emotional connections, I can’t think of a more powerful way to connect with consumers to further enhance a story. The history of brand advertising is scattered with examples of…

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