How to build the right Marketing team

I was recently asked my thoughts on what to look for when building a Marketing team. While there are countless attributes that should be considered when deciding on a hiring strategy (role objectives, person specification, needs gap, organizational hierarchy, company trajectory, et al), my personal tip would be to focus on two aspects of your…

Continue Reading

Sorry, You Just Don’t Measure Up

I recently read an interview in Monocle magazine, where a senior columnist of one of the main broadsheets in Turkey offered the following advice to journalists who were just starting out; ‘Young journalists need to broaden their horizons beyond simply attending journalism school. The events of the last year, from Gezi to Syria, demonstrate that…

Continue Reading

In Pursuit of an ideal Self

As marketers, we relentlessly focus on putting forward the best public image of the brands we represent. We attempt to attract consumers by pitching the virtues of an ideal, must-have solution that taps in to vulnerabilities. We pitch these products as the be-all, end-all answer to our needs i.e. the ideal home, or the ideal…

Continue Reading