Improving the travel brand experience with guest surveys

For companies operating in service-oriented industries, surveys can provide the means to better understand traveller needs, help improve service levels and gain insight into how to refine the guest experience. The usefulness of the data collected is usually determined by two factors: how seriously the survey’s results are taken within the organization, and how committed…

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No Marketing please, I’m a Developer

An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…

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When B2B Sales and Marketing Collide

Whether you label it as healthy tension, territorial friction or a downright conflict of personalities, anyone who’s spent time working in B2B marketing will be familiar with the terse, often challenging and almost always character-building relationship with Sales. It would be naïve to assume that this friction can ever entirely be eliminated. Even in organizations…

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