No Marketing please, I’m a Developer

An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…

Continue Reading

The 12 Things I Learned During London Technology Week

The second iteration of London Technology Week – a program of over 200 bespoke events, is said to have attracted +40,000 attendees from across all areas of the tech spectrum. Aimed to cement the city of London’s leadership position as Europe’s digital hub, industry heavyweights like Google, Amazon and IBM made some major announcements, sharing the…

Continue Reading