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Tag: eprivacy

Thoughts on GDPR – will restraint drive marketing innovation?

InnovationFatihFebruary 25, 20180
GDPR-will-restraint-drive-marketing-innovation

Spare a thought for the companies who’ve built entire business models brokering consumer data. Or on second thoughts, maybe not. As the countdown towards GDPR – the General Data Protection Regulation – enforcement begins, the Marketeer in me is pensive over the implications of what this means, while my consumer brain wants to stand up…

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Spilling the Marketing Beans is an outlet to write about the things that interest me (plus the occasional irreverent rant).

 

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