Dear Travel Industry: show me you know me

A few months ago, I had the opportunity to attend a travel industry gathering. One of the guest speakers – Andreas Nau, Expedia’s Managing Director for Central Europe, talked about the necessity for online travel agencies (OTA) to scrutinize the sustainability of their business model today, in order to secure the longevity of their future…

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What’s your Marketing Technology Stack?

I was recently asked my opinion on what marketing technologies are must-haves to successfully run a business in a commercial climate that is increasingly driven by digital engagement. The answer I gave was ‘how long is a piece of string?’. As I got thinking about the tools I regularly rely on to help manage my…

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