The anatomy of an ad: Hotel Hassler Roma

I haven’t critiqued one of these in a while, but as I was flicking through the current edition of Conde Nast Traveller, I saw this advertisement for Hotel Hassler Roma. Apparently, to market a luxury hotel experience these days, all you need is an anonymous rooftop view with what is effectively a fancy sun lounger…

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A ‘Human’ Nod to Creativity

In an August, 2014 interview with Lego chief executive Jorgen Vig Knudstrop published in UK broadsheet The Guardian, Knudstrop quoted Billung – a small town in Jutland and headquarters to the famous toymaker – as being “boring”. Yet he goes on to credit those very surroundings as the thing that helped spark Lego’s innovation, and…

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