A Step-by-Step Guide to Target Audience Research: Part 2

This is a continuation of a two-part series we started a few weeks ago on target audience research. Customer research is essential for understanding your target audience on a deeper level, enabling you to uncover insights about their preferences, behaviors, needs, and aspirations. This understanding helps you create effective marketing strategies, deliver more personalized experiences,…

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Does Influencer Marketing Still Matter?

Think about it. Think back to the last substantial purchase you made online. If I was a betting man, I would probably say you read through a handful of reviews, maybe watched an unboxing haul video or two, scoured the net for user-generated content, and most definitely searched for specific hashtags across social. I’m pretty…

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The Absurdity of a Superbrand

This weekend’s Guardian newspaper (a UK broadsheet) included the annual Superbrands 2016 supplement, which inevitably caught my interest. Billed as ‘independently commissioned research to identify the country’s leading brands’, the report reflects ‘the opinions of thousands of members of the British public and business professionals’. Hmmm…. fair enough. And then I got to the results page….

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