The anatomy of an ad: Kiehl’s

More so than any other consumer packaged good, grooming products carry enormous expectations among users. Kiehl’s – a much-loved cosmetics brand for those in the know, understands that the relationship between consumer and the product is personal, and is one that’s inherently related to self-improvement. For many, the journey undertaken to finding your version of…

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The anatomy of an ad: Tube Chat

A few days ago on a tightly packed tube I witnessed something I thought never really happened in real life. An American man, perhaps in his mid-40s, struck up a conversation with a stranger. Not just any old stranger, but an attractive, suspicious, no-nonsense Londoner, who I think was too shocked by the random nature…

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The anatomy of an ad: CALM

This ad left a huge impact on me. The trickery of how it initially takes your breath away to make you conclude ‘surely not’…. I was filled with such overwhelming sadness to be complicit in reading the desperate last words of a vulnerable young man. I couldn’t help but feel betrayed on behalf of Jonathan….

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The anatomy of an ad: Jeep

For decades, the automotive industry has delivered some of the most creative, jaw-droppingly amazing, and memorable (sometimes for all the wrong reasons) advertising campaigns of our times. The ingenuity used to sell more hasn’t just been the domain of vehicle manufacturers. The automobile supply chain have also given it a valiant effort. No-one more so…

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The anatomy of an ad: Turkish Airlines

With all the geo-political problems Turkey has encountered in the last year, it doesn’t surprise me in the least that Turkish Airlines would roll-out yet another brand campaign fronted by a superstar celebrity to attempt to pull in the tourist dollars. Case in point, the latest outing with the all too predictable ‘Widen Your World’…

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The Future of Twitter is Data Analytics

There’s something to be said about unique companies that have a stellar product, who go IPO, and then suddenly find themselves having difficulty coping with their new public identity. While the ultimate benchmark of success is always going to be their ability to generate consistent revenues, what sometimes gets lost amidst shareholder demands, are the…

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Sight and Sound. A Marriage Made in Heaven

It would be impossible to deny the emotive qualities of music. At a time when a lot has been said about how brands must strive to create emotional connections, I can’t think of a more powerful way to connect with consumers to further enhance a story. The history of brand advertising is scattered with examples of…

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