DevOps and Containers and Rails Apps, oh my…

Last month I joined the Cloud 66 family. I was fortunate enough to spend my first week at our company retreat, offering me the unique opportunity to not only get better acquainted with my colleagues, but also be part of the conversation around strategic direction and the focus areas for the year ahead. It was…

Continue Reading

Dear Travel Industry: show me you know me

A few months ago, I had the opportunity to attend a travel industry gathering. One of the guest speakers – Andreas Nau, Expedia’s Managing Director for Central Europe, talked about the necessity for online travel agencies (OTA) to scrutinize the sustainability of their business model today, in order to secure the longevity of their future…

Continue Reading

Innovate or die… or just ask your workforce

As physicist William Pollard once said; “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable”. One of the most distinct qualities of the tech industry has been the role it plays as an agent of change, acting as the…

Continue Reading

The 12 Things I Learned During London Technology Week

The second iteration of London Technology Week – a program of over 200 bespoke events, is said to have attracted +40,000 attendees from across all areas of the tech spectrum. Aimed to cement the city of London’s leadership position as Europe’s digital hub, industry heavyweights like Google, Amazon and IBM made some major announcements, sharing the…

Continue Reading

The Future of Twitter is Data Analytics

There’s something to be said about unique companies that have a stellar product, who go IPO, and then suddenly find themselves having difficulty coping with their new public identity. While the ultimate benchmark of success is always going to be their ability to generate consistent revenues, what sometimes gets lost amidst shareholder demands, are the…

Continue Reading

What Brands Can Learn from RuPaul’s Drag Race

If a brand is the ultimate representation of the sum of all it’s parts, then RuPaul Andre Charles is nothing short of the ultimate personal brand. Emerging from the underground scene in the 80’s to become a mainstay of the LGBT cultural landscape, RuPaul is revered and respected for pioneering the crossover of illusion-based cabaret…

Continue Reading

When B2B Sales and Marketing Collide

Whether you label it as healthy tension, territorial friction or a downright conflict of personalities, anyone who’s spent time working in B2B marketing will be familiar with the terse, often challenging and almost always character-building relationship with Sales. It would be naïve to assume that this friction can ever entirely be eliminated. Even in organizations…

Continue Reading

A ‘Human’ Nod to Creativity

In an August, 2014 interview with Lego chief executive Jorgen Vig Knudstrop published in UK broadsheet The Guardian, Knudstrop quoted Billung – a small town in Jutland and headquarters to the famous toymaker – as being “boring”. Yet he goes on to credit those very surroundings as the thing that helped spark Lego’s innovation, and…

Continue Reading