Can a luxury fashion brand be sustainable?

Last weekend I watched a documentary film called Fashion Reimagined. It’s been occupying a lot of my headspace this week for being fascinating, informative, and terrifying in equal measures. Fascinating because it gave me a front-row seat into the inner workings of an industry I don’t have first-hand experience. Informative for providing insight into what…

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Hey ChatGPT… tell me what happens next?

If you’re like me, you’re probably fatigued by the ubiquity of ChatGPT coverage. You can’t escape it. It’s splashed across our broadsheets, you’re confronted with it in the trade press, and you can barely swing a cat by its tail without hitting a LinkedIn boast about some content experiment that’s being conducted. It’s exhausting—and yet…

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The anatomy of a website: Entireworld

For the sceptics who think the possibility of a metaverse is a fallacy, here’s something to chew over. On average, we appear to be spending 6 hours and 59 minutes daily consuming online content. If we accept that most individuals are awake for approximately 16 hours a day, this means a whopping 40% of our…

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Time for transformation

I’ve been absent… and for a while now. I could give you the usual ‘I’ve been super busy‘ cop-out of an answer, but I won’t. The reality is, life just kept getting in the way. Between wrapping up the last of my freelance projects, returning to full-time employment and the migration and re-build of Spilling…

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Innovate or die… or just ask your workforce

As physicist William Pollard once said; “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable”. One of the most distinct qualities of the tech industry has been the role it plays as an agent of change, acting as the…

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The Future of Twitter is Data Analytics

There’s something to be said about unique companies that have a stellar product, who go IPO, and then suddenly find themselves having difficulty coping with their new public identity. While the ultimate benchmark of success is always going to be their ability to generate consistent revenues, what sometimes gets lost amidst shareholder demands, are the…

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A ‘Human’ Nod to Creativity

In an August, 2014 interview with Lego chief executive Jorgen Vig Knudstrop published in UK broadsheet The Guardian, Knudstrop quoted Billung – a small town in Jutland and headquarters to the famous toymaker – as being “boring”. Yet he goes on to credit those very surroundings as the thing that helped spark Lego’s innovation, and…

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A Step Closer to a Contactless World?

The relentless growth of mobile has helped reinvent consumer engagement in ways that up until a few years ago, would seem unfathomable. We now get our daily fix of news, access information, watch videos, complain to customer services, and pretty much buy anything we want with a few simple gestures on a device. The seemingly…

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