Improving the travel brand experience with guest surveys

For companies operating in service-oriented industries, surveys can provide the means to better understand traveller needs, help improve service levels and gain insight into how to refine the guest experience. The usefulness of the data collected is usually determined by two factors: how seriously the survey’s results are taken within the organization, and how committed…

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Dear Travel Industry: show me you know me

A few months ago, I had the opportunity to attend a travel industry gathering. One of the guest speakers – Andreas Nau, Expedia’s Managing Director for Central Europe, talked about the necessity for online travel agencies (OTA) to scrutinize the sustainability of their business model today, in order to secure the longevity of their future…

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