The anatomy of an ad: Turkish Airlines

With all the geo-political problems Turkey has encountered in the last year, it doesn’t surprise me in the least that Turkish Airlines would roll-out yet another brand campaign fronted by a superstar celebrity to attempt to pull in the tourist dollars. Case in point, the latest outing with the all too predictable ‘Widen Your World’…

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Improving the travel brand experience with guest surveys

For companies operating in service-oriented industries, surveys can provide the means to better understand traveller needs, help improve service levels and gain insight into how to refine the guest experience. The usefulness of the data collected is usually determined by two factors: how seriously the survey’s results are taken within the organization, and how committed…

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The Travel Tech startups treading new ground

The flagship event of the annual tourism calendar, World Travel Market (WTM) once again arrived in London this week, and the event statistics are staggering. In its 37th year, the 2016 edition is expected to bring together in excess of 50,000 travel professionals, including industry representatives from over 5,000 exhibitors, covering 182 countries and territories….

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No Marketing please, I’m a Developer

An aspect of Marketing hugely underrepresented across the content knowledgescape, is material on how to do developer marketing effectively. Despite being the kingmakers of our times, anyone who’s worked in technology designed for this audience, will attest to the fact that Developers are notoriously well known for having an aversion to all things marketing-related. We…

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Accel Partners announces Top 100 most promising European SaaS startups – we’re on it!

OK, so this is a shameless piece of promotion for Cloud 66, but I’m super proud we got a mention so massive props to the team. Last week, Philippe Botteri of Accel Partners – one of the leading global VC firms specializing in early phase and growth stage startups, published the ‘Accel EuroScape’ hot list. Taking a comprehensive look at over…

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How to build the right Marketing team

I was recently asked my thoughts on what to look for when building a Marketing team. While there are countless attributes that should be considered when deciding on a hiring strategy (role objectives, person specification, needs gap, organizational hierarchy, company trajectory, et al), my personal tip would be to focus on two aspects of your…

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