Sight and Sound. A Marriage Made in Heaven

It would be impossible to deny the emotive qualities of music. At a time when a lot has been said about how brands must strive to create emotional connections, I can’t think of a more powerful way to connect with consumers to further enhance a story. The history of brand advertising is scattered with examples of…

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Top 5 Tips for Conducting a Winning Interview

There are countless books, websites and how-to guides that cover best practices, tutorials and mock interview scenarios in detail, and there are just too many variables to offer comprehensive notes on how to respond to specific interview questions. Instead, I thought I’d provide my top 5 tips for how to conduct a winning interview: Perhaps…

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