The anatomy of an ad: Kiehl’s

More so than any other consumer packaged good, grooming products carry enormous expectations among users. Kiehl’s – a much-loved cosmetics brand for those in the know, understands that the relationship between consumer and the product is personal, and is one that’s inherently related to self-improvement. For many, the journey undertaken to finding your version of…

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Under the influence of role models

I’ve spoken a lot about personal branding in my posts. But one of the areas I haven’t really explored is the connection between the brand you build and how this lends itself to being a role model for others. There’s been plenty of talk this week regarding Serena Williams’s post-pregnancy comeback. And so there should…

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The anatomy of an ad: Tube Chat

A few days ago on a tightly packed tube I witnessed something I thought never really happened in real life. An American man, perhaps in his mid-40s, struck up a conversation with a stranger. Not just any old stranger, but an attractive, suspicious, no-nonsense Londoner, who I think was too shocked by the random nature…

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What I learnt this past year

Getting wiser is not a by-product of getting older. And on that note, the ageing process really, really sucks. My interest in Japanese culture runs much more deeper than I had expected. Ambitious, career ladder climbers should be feared at all costs. I am vindicated in my choice of investing in experiences. The meaner you…

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The small matter of an identity crisis

In the last month, I attended two major conferences; both targeted at startup audiences, and both with a focus on technology innovation. One unashamedly boasts about being the largest startup tech conference in the world, while the other wears its startup credentials with a touch of cool abandon. But to hold a lens up to…

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The anatomy of an ad: CALM

This ad left a huge impact on me. The trickery of how it initially takes your breath away to make you conclude ‘surely not’…. I was filled with such overwhelming sadness to be complicit in reading the desperate last words of a vulnerable young man. I couldn’t help but feel betrayed on behalf of Jonathan….

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The anatomy of an ad: Jeep

For decades, the automotive industry has delivered some of the most creative, jaw-droppingly amazing, and memorable (sometimes for all the wrong reasons) advertising campaigns of our times. The ingenuity used to sell more hasn’t just been the domain of vehicle manufacturers. The automobile supply chain have also given it a valiant effort. No-one more so…

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