The anatomy of an ad: CALM

This ad left a huge impact on me. The trickery of how it initially takes your breath away to make you conclude ‘surely not’…. I was filled with such overwhelming sadness to be complicit in reading the desperate last words of a vulnerable young man. I couldn’t help but feel betrayed on behalf of Jonathan….

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The anatomy of an ad: Jeep

For decades, the automotive industry has delivered some of the most creative, jaw-droppingly amazing, and memorable (sometimes for all the wrong reasons) advertising campaigns of our times. The ingenuity used to sell more hasn’t just been the domain of vehicle manufacturers. The automobile supply chain have also given it a valiant effort. No-one more so…

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A Lesson in Personal Branding

Arranged by a headhunter, I was having my first ‘getting to know you’ session with the CEO of a tech start-up. He was looking to appoint a marketing leader, and all the omens signaled them as the next big thing in the world of pre-IPO startups. To say I was interested would be an understatement….

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Time for transformation

I’ve been absent… and for a while now. I could give you the usual ‘I’ve been super busy‘ cop-out of an answer, but I won’t. The reality is, life just kept getting in the way. Between wrapping up the last of my freelance projects, returning to full-time employment and the migration and re-build of Spilling…

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The anatomy of an ad: Turkish Airlines

With all the geo-political problems Turkey has encountered in the last year, it doesn’t surprise me in the least that Turkish Airlines would roll-out yet another brand campaign fronted by a superstar celebrity to attempt to pull in the tourist dollars. Case in point, the latest outing with the all too predictable ‘Widen Your World’…

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Improving the travel brand experience with guest surveys

For companies operating in service-oriented industries, surveys can provide the means to better understand traveller needs, help improve service levels and gain insight into how to refine the guest experience. The usefulness of the data collected is usually determined by two factors: how seriously the survey’s results are taken within the organization, and how committed…

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The Travel Tech startups treading new ground

The flagship event of the annual tourism calendar, World Travel Market (WTM) once again arrived in London this week, and the event statistics are staggering. In its 37th year, the 2016 edition is expected to bring together in excess of 50,000 travel professionals, including industry representatives from over 5,000 exhibitors, covering 182 countries and territories….

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Accel Partners announces Top 100 most promising European SaaS startups – we’re on it!

OK, so this is a shameless piece of promotion for Cloud 66, but I’m super proud we got a mention so massive props to the team. Last week, Philippe Botteri of Accel Partners – one of the leading global VC firms specializing in early phase and growth stage startups, published the ‘Accel EuroScape’ hot list. Taking a comprehensive look at over…

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